Due to confidentiality concerns, all Corning work will be shared in person.

Roles: Senior Designer (system creation), Design Director, Creative Director (system implementation)

Brief: Develop a flexible visual identity system that unifies all products, services, and internal and external enterprise communications globally and elevates the communications from the transactional to lifestyle. Everything from Platinum Charge Card communications to prepaid cards and packaging to B2B email newsletters.

Solution: A toolbox with an answer to every potential problem. A redefined modular fine line detail pattern palette honors the unique heritage of the American Express filigree pattern, a large color palette is used to modulate the tone of communications and expression of the pattern, a single typeface with many weights is used across all communications, defining a photography style instead of a photography library provides infinite appropriate image options for any marketing need.

Role: Senior designer

Brief: American Express needs a style for a quarterly publication of big data that is explained by three experts in statistics and economics. 

Solution: Complexity made understandable without losing the detail of the immense amount of information the trends are being derived from. the periodical is rich in details and light warm colors balanced with a more serious blue. The infographic style, much like the cover design is expressing the depth of information while calling out the interesting or important portion.